WORK · Retail, Fashion Apparel
Driving Cost-Efficient In-Store Visits for Retail
Leading Canadian fashion retailer
- Mobile
- 152K
- projected store visits
- $0.23
- effective cost per store visit
- 13.91%
- visit rate
- 0.94%
- engagement rate
THE CHALLENGE
A leading Canadian fashion retailer wanted to increase awareness and visibility for its Spring Collection nationwide while measuring the campaign's impact on in-store visitation.
OUR APPROACH
Native Touch used mobile in-app Synced Video to showcase seasonal products through video, interactive product browsing, and clear shopping and store-finding calls to action. Foot Traffic Attribution measured the relationship between media exposure and store visitation, while segment-level performance identified the audiences most responsive to the campaign.
THE RESULTS
- 152K
- projected store visits
- $0.23
- effective cost per store visit
- 13.91%
- visit rate
- 0.94%
- engagement rate
Campaign snapshot
Market: Canada. Objective: seasonal collection awareness and store visitation. Format: mobile in-app Synced Video. KPIs: in-store visits, awareness, and engagement rate.
Target audience
Young Determined Shoppers, Ambitious Families, Lapsed Shoppers, Competitor Retail Shoppers, Shopping Enthusiasts, Travel and Outdoor Audiences, and High-Value Income Households.
Results and impact
The campaign delivered 1.5M impressions, reached 1.1M unique users, and recorded more than 14K engagements. It achieved a 0.94% engagement rate and 152K projected store visits, with a 13.91% visit rate.
Effective cost per store visit was $0.23, reported as 93% below the $3.44 fashion retail benchmark. Competitor Retail Shoppers and Retail Enthusiasts achieved a 1.10% engagement rate, while Ambitious Families reached 1.02%.