Better media starts with your audience
Every brief is different. We bring together Canadian audience intelligence, the right media environments, high-impact creative and meaningful measurement to build solutions around what you need to achieve.
From a focused activation to a more integrated media strategy, we help turn audience objectives into campaigns built for the Canadian market.
- Exclusive publisher access across Canada
- Consent-first Canadian data, built for Law 25
- DSP-agnostic buying across every major platform
WHY NATIVE TOUCH
We built our offering around what your audience strategy needs
We know a well-defined audience doesn't always translate into equally precise media activation.
That's why we built our offering around proprietary Canadian audience intelligence, with the flexibility to connect the right technology, media, and expertise around each campaign.
Canadian audience intelligence
Built beyond predefined segments.
Powered by Canada's largest opted-in dataset, our audience platform brings real-world behavioural intelligence together to develop customized audiences around your objectives.
Flexible media activation
The right environments for your strategy.
From focused programmatic campaigns to integrated channel plans, we build around where your audience can be reached and what each environment contributes to the campaign.
Creative + measurement
More than reaching the right people.
We connect the audience to the message and the outcome, with creative designed to engage and measurement that helps inform what happens next.
FIND YOUR SOLUTION
Solutions built around your challenge
What are you looking to achieve?
Whether you're trying to reach a more defined audience, expand your media strategy or demonstrate campaign impact, we'll help identify the right approach.
Reach beyond standard segments
Your target audience shouldn't have to fit into a predefined category. Build customized Canadian audiences using behavioural, app and location intelligence that reflects who you're actually trying to reach.
Make more of your media plan
Connect your audience strategy across relevant programmatic environments, with the flexibility to build a channel mix around your campaign objectives.
Connect digital media to real-world action
Bring location and shopper intelligence into your strategy to reach consumers in relevant places and moments, with measurement that helps connect exposure to visitation.
Make your message work harder
Go beyond standard formats with high-impact creative designed around your audience, campaign objective and the environment where your message appears.
Understand what your media influenced
Look beyond impressions and clicks to understand brand impact, engagement, consumer behaviour and visitation trends, with insights that inform your next investment.
OUR APPROACH
The right intelligence, the right media, the right expertise
We don't start with a predetermined media mix. We start with your audience, objectives and the outcome you need to achieve.
Then we connect the capabilities that will make the greatest difference to your campaign.
- 01
Define the audience
Translate campaign objectives into an intelligent, addressable Canadian audience.
- 02
Build the media strategy
Bring together the right channels, creative formats, and media opportunities.
- 03
Activate + optimize
Execute across relevant environments, refining the campaign as performance insights emerge.
- 04
Measure what matters
Connect media exposure to meaningful outcomes and use the learnings to inform what comes next.
MEDIA SOLUTIONS
Reach your audience across the environments that matter
From a single-channel activation to an integrated programmatic campaign, we build the media mix around your audience and campaign objectives. Explore the channels and specialized media opportunities available with Native Touch.
Reach people on the screen they check first.
Mobile is where Native Touch started, and it is still where Canadians spend most of their screen time. We plan and buy in-app and mobile-web campaigns on top of real behavioural, location and purchase signals.
From audience build to in-store attribution.
Every streaming screen, one audience plan.
Canadian TV has fragmented across broadcasters, streamers and ad-supported tiers, and an exclusive deal with any one of them means missing everyone else. We stay multi-partner and DSP-agnostic, with frequency managed across all of it.
Multi-partner CTV, planned from your audience out.
Screens that know when your audience walks by.
Digital out-of-home has grown into a performance channel: bought programmatically, triggered by movement, weather or daypart, and measured with foot-traffic attribution. We know which screens your audience actually passes, and when.
pDOOH planned from movement data, measured in visits.
Reach shoppers on the path to purchase.
Retail media is the fastest-growing channel in Canadian advertising, and the noisiest. We activate retail media networks and in-store screens alongside shopper segments built from real purchase patterns, then close the loop with foot-traffic attribution.
Retail media that reports in outcomes, not dashboards.
The reach layer that ties a plan together.
Display, native, audio and video keep your brand present between the big-screen moments. We buy them programmatically on the same opted-in segments as every other channel, with creative built in-house, so the idea survives every format it travels through.
One audience, one idea, every format.
LET'S WORK TOGETHER
Bring us your next challenge
Tell us who you're trying to reach and what you're looking to achieve. We'll help build the right media solution around it.