Every device here opted in through the app it came from
Signals observed
0Match rate
96.4%Audience ready to activate
Build the audience your strategy actually calls for
Every campaign starts with a clear idea of who matters.
The challenge is turning that audience strategy into something precise, addressable, and ready to activate across media.
Native Touch helps close that gap with addressable Canadian audiences built from the country's largest opted-in dataset and real-world behavioural intelligence.
Audience intelligence that goes beyond the standard segment
Pre-built audiences can be useful, but they don't always reflect the people your campaign actually needs to reach.
Our audience intelligence gives planners more flexibility to build around the brief, using real-world behavioural, location, lifestyle, retail and intent signals to create audiences that better reflect the campaign objective.
Custom audiences, built around your strategy.
- Opted in at the source, through the app's own permission prompt
- No names, phone numbers or payment details stored at any stage
- Secondary identifiers held to PIPEDA and Quebec's Law 25
- Anonymized and aggregated before a client ever sees it
- Geo precision limits and sensitive location exclusions applied
- One opt-out form, passed upstream to every data partner
HOW IT WORKS
From audience objective to activation
- 01Define
Tell us who you need to reach
Start with the campaign objective, target consumer, market, behaviour, or business challenge.
- 02Build
Create audiences around the brief
We combine relevant Canadian signals to develop a robust audience strategy, with scale and geography in mind.
- 03Activate
Put that audience to work
Carry the audience strategy into relevant media environments, with activation built around the campaign rather than a fixed audience taxonomy.
CUSTOM AUDIENCES
More ways to define who matters
Build audiences around the signals most relevant to your campaign.
Behavioural
Reach consumers based on real-world behaviours and patterns.
Location
Understand where audiences move, visit, and spend time.
Retail + Shopper
Build around relevant retail, visitation, and purchase-related signals.
Lifestyle + Interest
Reach audiences through relevant interests, affinities and behaviours.
Regional & FSA
Build strategies around specific Canadian markets and geographic priorities.
Multicultural
Develop audience strategies around relevant cultural, language, and regional signals.
Intent
Identify audiences showing behaviours that may indicate consideration or interest.
One audience strategy, multiple ways to activate
Your audience shouldn't need to be reinvented every time the channel changes.
Native Touch helps carry the same audience strategy into the relevant media environments across your plan, helping preserve the intent of the brief as it moves from planning into activation.
Mobile · Display · Video · CTV · DOOH · Audio · Search · Social
Audience intelligence built with privacy in mind
Responsible audience intelligence starts with responsible data practices.
Our audience solutions are built using opted-in Canadian device data and privacy-conscious processes designed to support relevant advertising without relying on personally identifiable information.
- Opted in at the source
- Anonymized audience signals
- Privacy-safe activation
- Sensitive-location protections
- Opt-out processes supported
LET'S BUILD THE AUDIENCE
Tell us who matters.
Bring us the audience you're trying to reach, the outcome you're trying to influence, or the media challenge you're trying to solve. We'll help turn that strategy into an addressable Canadian audience built for activation.