WORK · Retail, Furniture & Home Goods
Turning Back-to-College Intent into Retail Action
Leading home retail brand
- Mobile
- 158K
- projected store visits
- 556K
- users reached
- 3.32%
- engagement rate
- 0.21%
- click-through rate
THE CHALLENGE
A leading home retail brand wanted to drive consideration and conversion during the Back-to-College season by reaching high-intent student, newcomer, and multicultural shoppers across Canada.
OUR APPROACH
Native Touch built precise audience segments and activated mobile in-app Shoppable creative and Synced Video. Interactive product experiences aligned with seasonal shopping behaviour, reaching students and young adults as they prepared for campus life and made purchase decisions.
THE RESULTS
- 158K
- projected store visits
- 556K
- users reached
- 3.32%
- engagement rate
- 0.21%
- click-through rate
Campaign snapshot
Market: Canada. Objective: consideration and conversion. Formats: Shoppable creative and Synced Video. KPIs: click-through rate, engagement rate, Foot Traffic Attribution, and visit rate.
Target audience
Audiences aged 18 to 30 across Canada, including college and post-secondary students, South Asian audiences, newcomers, and international students.
Results and impact
The campaign delivered more than 2.5M impressions, reached 556K users, and generated 158K projected visits. It achieved a 0.21% click-through rate and a 3.32% engagement rate.
Audience-first targeting and interactive mobile creative helped the brand connect with high-intent shoppers during the Back-to-College planning period.