WORK · QSR
Serving Up Store Visits with CTV, Mobile, and Retargeting
Leading QSR brand
- CTV/OTT
- Mobile
- Display/Audio
- 136.9K
- estimated in-store visits
- 572K+
- unique users reached
- 99%
- CTV video completion rate
- 0.68%
- display click-through rate
THE CHALLENGE
A leading QSR brand needed to build awareness and drive in-store traffic for a new, limited-time burger launch across Canada, with added focus in Quebec.
OUR APPROACH
Native Touch paired CTV awareness with mobile in-app and cross-device activation. CTV video introduced the product, while standard interstitials, banners, and retargeting reinforced the message closer to dining decisions. English and French targeting reached custom audience segments, and Foot Traffic Attribution connected exposure to estimated store visits.
THE RESULTS
- 136.9K
- estimated in-store visits
- 572K+
- unique users reached
- 99%
- CTV video completion rate
- 0.68%
- display click-through rate
Campaign snapshot
Market: Canada, with added focus in Quebec. Objective: awareness and store visits. Formats: CTV video, standard interstitials, standard banners, and retargeting banners. KPIs: store visits, video completion rate, and awareness.
Target audience
Young adults and high-value dining audiences, including Cheeseburger Lovers, Music Fans, Students, Sports Fans, and CTV retargeting audiences. Activation ran in English and French.
Results and impact
The campaign generated 136.9K estimated visits and reached more than 572K unique users. CTV achieved a 99% video completion rate against a 90% KPI, with 550K+ impressions and 542.9K+ video completes.
Display formats delivered 2.3M+ impressions, 15.8K+ clicks, and a 0.68% click-through rate. Display and retargeting banners exceeded the industry benchmarks cited in the campaign report.