WORK · Healthcare, Pharma
Scaling HCP Awareness with Cross-Device Precision Targeting
Leading pharmaceutical brand
- Display/Audio
- 22.9M+
- impressions
- 73.7K+
- clicks
- 0.32%
- click-through rate
- 600K+
- bonus impressions
THE CHALLENGE
A leading pharmaceutical brand wanted to raise awareness of adult IPD prevention among healthcare professionals and clinical audiences in Ontario and Quebec.
OUR APPROACH
Native Touch used deduplicated healthcare audience segments based on workplace location signals and self-declared healthcare data. Static and animated banners ran across devices in English and French, with frequency controls supporting relevant reach among healthcare and clinical audiences.
THE RESULTS
- 22.9M+
- impressions
- 73.7K+
- clicks
- 0.32%
- click-through rate
- 600K+
- bonus impressions
Campaign snapshot
Markets: Ontario and Quebec. Objective: awareness of adult IPD prevention among healthcare professionals. Formats: cross-device static and animated banners. KPI: click-through rate.
Target audience
English- and French-speaking healthcare industry workers, pharmacists, general practitioners, specialists, nurses, and respiratory clinic audiences. Segments combined workplace location signals and self-declared healthcare data.
Results and impact
The campaign delivered more than 22.9M impressions and 73.7K clicks. Its 0.32% click-through rate exceeded the 0.25% KPI.
Delivery included 600K+ bonus impressions. Trade placements extended reach at no additional cost, helping the campaign exceed delivery and click-through benchmarks while maintaining visibility among priority healthcare audiences.