WORK · Grocery
Driving Grocery Store Visits with Mobile-First Targeting Across Regional Markets
Leading grocery retailer
- Mobile
- 27.5%
- visit rate
- 135K+
- projected store visits
- 258K+
- unique users reached
- 2M+
- impressions
THE CHALLENGE
A leading grocery retailer wanted to build awareness and drive store visits across Quebec and New Brunswick, connecting with shoppers whose interests aligned with grocery planning, savings, and family needs.
OUR APPROACH
Native Touch combined mobile standard banners and social placements with audience signals tied to food, recipes, discounts, family shopping, and loyalty programs. CTR-focused optimization supported engagement, while Foot Traffic Attribution compared visitation between exposed and control groups to measure the impact of media exposure.
THE RESULTS
- 27.5%
- visit rate
- 135K+
- projected store visits
- 258K+
- unique users reached
- 2M+
- impressions
Campaign snapshot
Markets: Quebec and New Brunswick. Objective: store visits. Formats: mobile standard banners and social placements. KPIs: click-through rate and visit rate.
Target audience
Adults aged 25 to 54 in Quebec and New Brunswick with interests in grocery, recipes, discounts, family shopping, and loyalty programs.
Results and impact
The campaign delivered more than 2M impressions, reached 258K+ unique users, and generated 5.6K+ clicks and 135K+ projected visits. Its 27.5% visit rate exceeded the 12% benchmark cited in the deck.
Foot Traffic Attribution compared store visitation between exposed and control groups. Audience precision helped connect the brand with consumers aligned to grocery planning, savings, and loyalty-driven shopping.