WORK · Finance, Insurance
Building National Awareness with Health-Minded Audience Targeting
Leading insurance brand
- Mobile
- 2.88%
- rich media engagement rate
- 95%
- video completion rate
- 2M+
- impressions
- 136%
- engagement above benchmark
THE CHALLENGE
A leading insurance brand wanted to raise national awareness of a Health Reward Program among consumers whose wellness, family, and financial priorities aligned with the offer.
OUR APPROACH
Native Touch built a persona-led mobile in-app strategy using demographic, interest, household income, and custom audience signals. Rich Media Flipbook units encouraged exploration of program benefits, while Synced Video supported awareness and message retention. The campaign ran in English and French across Canada.
THE RESULTS
- 2.88%
- rich media engagement rate
- 95%
- video completion rate
- 2M+
- impressions
- 136%
- engagement above benchmark
Campaign snapshot
Market: Canada. Objective: awareness of a Health Reward Program. Formats: mobile in-app Rich Media Flipbook and Synced Video. KPIs: engagement rate and video completion rate.
Target audience
Working Families, Worried Security Seekers, and Healthy Millennials and Gen X. Demographic, interest, household income, and custom Native Touch signals identified consumers aligned with wellness, family, and financial protection.
Results and impact
The campaign delivered more than 2M impressions and a 95% video completion rate. Rich media achieved a 2.88% engagement rate, reported as 136% above benchmark.
Persona-based targeting and interactive mobile creative helped the brand build awareness among audiences receptive to health and reward-based insurance messaging.