WORK · Auto
Driving EV Awareness and Dealership Visits with Multicultural Audiences
Leading automotive brand
- Mobile
- Display/Audio
- 200%
- visitation uplift vs. control
- 4.1K
- estimated dealership visits
- 4.1M
- impressions
- $8.80
- effective cost per visit
THE CHALLENGE
A leading automotive brand wanted to build awareness of its electric vehicle campaign among multicultural audiences across Canada and measure how media exposure translated into estimated dealership visits.
OUR APPROACH
Native Touch combined multicultural audience intelligence with SDK data, app behaviour, and geo-behavioural signals. Language, vehicle discovery and purchase intent, in-market auto shopping, and mobile app signals helped identify high-value audiences. Mobile in-app and cross-device placements used standard banners, rich media, and skinned video to capture attention and support dealership consideration.
THE RESULTS
- 200%
- visitation uplift vs. control
- 4.1K
- estimated dealership visits
- 4.1M
- impressions
- $8.80
- effective cost per visit
Campaign snapshot
Market: Canada. Objective: EV awareness and dealership visitation. Formats: mobile standard banners, rich media, and skinned video. KPIs: engagement rate, click-through rate, and visit rate.
Target audience
High-value multicultural auto audiences, identified through language, vehicle discovery, purchase intent, in-market shopping, and mobile app signals.
Results and impact
The campaign delivered 4.1M impressions, reached 223.8K unique users, and generated 4.1K estimated dealership visits. Its 0.65% visit rate fell within the source deck's auto benchmark of 0.20% to 1.30%.
Visitation uplift was 200% when comparing the exposed group with the control group, above the deck's typical auto uplift range of 25% to 50%. Effective cost per visit was $8.80, reported as 82% below the $50 auto benchmark.